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Why is America so smitten with pumpkin spice? To answer this question, we’ll look at the beginning of the pumpkin spice craze and the key marketing tactics which helped it flourish.
Destination branding is a marketing concept that involves communicating the feelings, culture, and overall mindset people experience when visiting a place.
Spanning everything from app interactions to modern web design monotony, these reads are sure to help you see age-old problems in a new light.
Finding the Brandfolder brand voice wasn’t easy, but it was so insightful that we decided to share all the lessons we learned along way. Here’s how you can build your brand voice in five easy steps.
How cloud-based tools transform modern work.
A guide to launching products in the retail space. Responsible for eBook copy, design, and promotion.
Brandi Halls, Director of Brand Communications at LUSH, explains how the company maintains a deep relationship with sustainability, animal rights, and fair trade ingredients, all while boasting high profits.
A look at the most important emotions used in B2B marketing strategies, and how you can apply them in your own work.
Brandfolder sat down with three members of the Threadless corporate team—UX Director Billy Carlson, Community Manager Jess Hanebury and Creative Director Craig Shimala—to get an inside look at their brand, company culture, and office décor.
When Rohan Marley bought 52 acres of fertile farmland in Jamaica, he had no idea that he would someday use it to harvest coffee. Fifteen years and 6 million dollars later, Marley Coffee® is setting high standards for sustainability and charity in the industry—helping Rohan create a legacy all his own.
HBO and Ommegang: The Perfect Brand Partnership
Material Design: The Foundation for a More Powerful Brand
The Infinite Monkey Theorem: Branding an Urban Wine...
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